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Manolo Blahnik, Christian Louboutin and a Hotel Group: Mandarin Oriental
In the last post I commented on the option of utilizing a hotel reception room, by previous appointment in the manner of an Atelier, and I decided to investigate this avenue further to add other...
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W Hotels and its Fashion Next Program: A Current Example of Sponsorship
When we talked about a post that connected fashion with hotels, nearly the first thing that came to mind was the Fashion Weeks around the world that I mentioned in my first post, all bunched together...
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Hotel-Based Stores and Their Connection to Fashion (II)
Alexander Wang In the previous post I spoke of the short-lived stores, or Pop Up Stores, as an option to keep in mind for hotels. Today I’ll look in greater detail at the shops found in the majority...
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An Example of Brand as Lifestyle: Missoni and its Hotels
Converse Missoni collection, Missoni Family. Today I begin a series of posts with examples of fashion brands that have diversified their products to include hotels with a clear message, and if you...
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Hotel Trends VI: Palm Springs, Louis Vuitton, Changing Room
What do the names in the headline have in common you might ask? Nothing, absolutely nothing, but they serve to introduce the themes I’m going to talk about today. The Palm Springs International Film...
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The Marketing of the Senses Applied to Singular Hotels
The Marketing of the Senses. Eden Proyect. Flickr Luis Bassat himself would approve of a marketing campaign whose outcome would link the relationship between an aroma, a color or a particular song with...
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